Sustainability is at the heart of Mama Tierra's philosophy. Our engagement includes social, ecological and economic measures with which we work towards a fair and green future for the Indigenous peoples.

With our endeavours, we meet 6 out of 17 UN Sustainable Development Goals:

 

Mama Tierra empowers women living in extreme poverty through sustainable fashion. Having fair paid jobs either improving or learning craft techniques, women can escape poverty. We offer upfront payments, work materials and training courses to the women we work with.

 

La Guajira area represents the highest index of malnutrition in Colombia. In Venezuela there are over 6 million people suffering from hunger daily. Mama Tierra invests in nutritional programs to fight hunger in La Guajira, using innovative technologies to overcome their food crisis.

 

The focus of Mama Tierra is on indigenous women because they ensure the weel-being of the family, securing an income and educating the children. The women is the strongest link in many indigenous societies, but this is particularly true in the Wayuu culture, as they have a matrilineal kinship structure.

 

Artisans working with Mama Tierra receive a stable monthly income, thereby achieving from financial independence. This allows women to work in their ancestral land, escaping modern slavery. Working from home allows artisans to look after their children, the elderly among them and their livestock.

 

Wayuu indigenous are a minority group in Colombia and Venezuela being over-proportionally affected by poverty, child mortality and discrimination. By empowering indigenous women with sustainable fashion, Mama Tierra fights inequalities.

 

Mama Tierra uses sustainable materials such as recycled or GOTS certified cotton yarns. The yarn is shipped by sea instead of air. In addition, Mama Tierra uses a plant-based leather made of cactus rind and ananas leaves, which are partly biodegradable. This reduces plastic pollution in indigenous lands. 

 

Mama Tierra leads a nature conservation project in Venezuela to save flamingos. The "Los Olivitos" lagoon is the habitat shelter and nesting area of the largest population of flamingos in the Caribbean. The UN declared it a Ramsar area because of its biodiversity.


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