GOTS certified cotton
Mama Tierra uses sustainable materials such as GOTS-certified cotton yarn. Since most indigenous textiles are made from plastic-based yarns, the production of the Mama Tierra accessories thus not only avoids using fossil-fuel by-products but also contributes to a reduction in plastic waste in La Guajira, Colombia’s most rural area.
Inspired by Jepira
Jepira is the place where the dead are alive. The Wayuu indigenous peoples' beliefs about the afterlife is the inspiration for this design. According to the oral traditions of the indigenous peoples, the Wayuu die twice. Jepira is the place where the dead souls stay until they reach the Milky Way. But the souls can also transform themselves into rain and thereby return to the Guajira Desert.
Design by Coral Hernandez
Mama Tierra creates designs based on social anthropological research. That is how the incredible Wayuu mythology inspired Desigual designer Coral Hernandez to create this pattern. As an illustrator Coral worked for brands like Betsey Johnson, Santoro London, Desigual and Mango. Her work for the fashion company Gusto Barcelona led her to participate in the finest fashion collections in Madrid.
Empowering Indigenous women
MAMA TIERRA's vision is the self-determination of Indigenous women. For this purpose, our organization sells accessories crafted by Indigenous peoples and thereby offers them existence-saving wages and financial independence.
