The non-profit organization Mama Tierra organizes a 6-week popup between February 15th and March 29 at Dorfstrasse 19 in Küsnacht, under the motto «Bohemia». The popup offers everything the bohemian heart desires! From elegant scarves and leather goods to ethnic bags and matching romantic dresses to colorful home accessories. The brands exhibiting are ATELIER AVANZAR, the Geneva-based social enterprise pink maharani and the concept store Galeria Elefante from Ibiza. With every purchase, customers contribute to empowering women’s, protecting the environment and keeping traditional crafts alive.
ATELIER AVANZAR necklace 95 CHF, Mama Tierra Hortensia bag 190 CHF, pink maharani cashmere foulard 295 CHF, Galeria Elefante OD Suzani dress 490 CHF and velvet bolero 241 CHF.
Focus on design and quality
The sale of socially sustainable fashion offers the opportunity to highlight the skills, abilities and what is wonderfull about the products of people in extreme poverty rather than their problems. The exhibitors offer people in need the opportunity to create new perspectives by selling sustainable products. Thereby has design the highest priority, because «even fashion used to finance social projects must be sophisticated in design and quality». «The third-world-shop look is undesirable and not very successful» explains Margarita Forster, founder of the label ATELIER AVANZAR.
Access to the makers
Customers have the opportunity to talk to the founders of the respective labels and learn more about their projects. Information days are planned around International Women’s Day on 8th March, the beginning of spring on 20th March and International World Water Day on 22nd March on the theme of cooperation with indigenous peoples and people living in extreme poverty. More information can be found on the social channels of the initiator of the pop-up Mama Tierra, for example on Facebook and Instagram.
Mama Tierra is a Swiss non-profit organisation (NPO) which, since 2014, has been empowering indigenous women, promoting their art and facilitating their access to work, as well as supporting environmental protection projects. With sustainable fashion, the NPO is helping to overcome the great poverty in La Guajira, a department of the same name in both Colombia and Venezuela. Mama Tierra now supports around 833 people a month with her work. In Venezuela, Mama Tierra is involved in a nature conservation project to save the habitat of flamingos.
AVANZAR is a Swiss association that has been running social programmes in Ecuador since 1999. The ATELIER AVANZAR project helps socially disadvantaged women to lead an independent life. ATELIER AVANZAR creates handmade products of high quality with charming patterns in elaborate designs. All bags are made with love, great dedication and a good portion of hope for a better future.
pink maharani stands for the finest and highest quality cashmere, silk and baby-suri alpaca scarves from cashmere, India and Peru. The scarves are exclusively handmade on traditional looms. Through small social projects pink maharani supports the families of the weavers. With every scarf sold, an adolescent girl can be helped with educational programmes on menstrual hygiene or with a solar light set, for example for the way to school. The
La Galeria Elefante in Ibiza curates boho clothing and home accessories from all over the world. The concept store works closely with NGOs from India, Nepal and Spain to help fight unemployment, human trafficking and abuse. The store is located in a 400-year-old farmhouse with traditionally thick, whitewashed walls.
Galeria Elefante dress cowgirl 273 CHF, ATELIER AVANZAR Warmi bag 300 CHF, ATELIER AVANZAR necklace 95 CHF, pink maharani scarf Suri Baby Alpaca 295 CHF, Mama Tierra glasses case 59 CHF.