you are doing good.
Each purchase helps us to protect the environment and empower indigenous peoples.
Mama Tierra follows a sustainability strategy based on the United Nations Sustainable Development Goals.
With our project, we follow the UN call to action to end poverty, protect the planet, and ensure that also Wayuu people enjoy peace and prosperity.
Mama Tierra empowers women living in extreme poverty through sustainable fashion. Having fair paid jobs either improving or learning craft techniques, women can escape poverty. On the other hand, as a non-profit organization, Mama Tierra offers its own upfront payments and work materials. This helps women as they do not have to worry about using their own capital to start.
4.770 Wayuu children have died in the past 8 years in the Colombian Guajira.
La Guajira area presents the highest index of malnutrition in Colombia, showing a 2.25 times higher risk of childhood mortality due to malnutrition and disease. In Venezuela there are over 6 million people suffering from hunger daily. Mama Tierra invests its profits in nutritional programs to fight hunger in La Guajira. In the near future, we will be using innovative technologies to hopefully make it possible for every family to have its own orchard, a long-lasting solution to their food crisis.
The focus of Mama Tierra is on indigenous women because they ensure the well-being of the family, securing an income and educating the children. The woman is the strongest link in many indigenous societies, but this is particularly true in the Wayuu culture, as they have a matrilineal kinship structure. Matrilineality means that the identity and possessions of a person is passed through the mother’s line.
Honest jobs and economic growth
Artisans working with Mama Tierra receive stable monthly income, thereby benefiting from financial independence. Their salary is up to 25 times higher than other weavers receive. This allows the women to work in their ancestral land, escaping obscure jobs often a 12 hours car-ride away from their families. Working from home allows the artisans to look after their children, the elderly among them and watch after their livestock.
Wayuu indigenous are a minority group in Colombia and Venezuela being over-proportionally affected by poverty, child mortality and discrimination. By empowering indigenous women with sustainable fashion, Mama Tierra fights inequalities. We foster and promote indigenous culture reducing thereby the chance for the Wayuu from Colombia and Venezuela to suffer from discrimination.
Mama Tierra uses sustainable materials such as GOTS certified cotton yarns. In addition, Mama Tierra also uses a plant-based leather made of cactus rind from Mexico, which is partly biodegradable, and leather made of pineapple leaves fiber. There shall be no more plastic polluting indigenous land. We offer upfront payments, work materials and training courses to the women we work with. Having a social anthropological perspective, Mama Tierra holds partnerships at eye level.
Protecting the environment
Mama Tierra leads a nature conservation project in Venezuela to save flamingos. The «Los Olivitos» lagoon is the habitat, shelter and nesting area of the largest population of flamingos in the Caribbean. The UN declared it a Ramsar area because of its biodiversity. The coastal lagoon is also home to sea turtles and endangered animals such as the manatee, the coastal caiman and the great anteater. By protecting the lagoon, we also protect the animals living in it for future generations.